Ada ACX Platform
AI Customer Experience Platform
The AI customer service platform built for enterprise. Ada lists its components as the Reasoning Engine, Conversation Hub, Performance Center, Playbooks and Developer Toolkit.
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Ada
AIToronto, ON
An AI-native platform that deploys autonomous AI agents to automate customer service conversations across chat, voice and email channels.
Canadian innovation builds a brighter tomorrow.
About
Company site: ada.cxAn AI-native platform that deploys autonomous AI agents to automate customer service conversations across chat, voice and email channels.
Raised a $130M USD Series C led by Spark Capital with Tiger Global participating, bringing total funding to $200M at a $1.2B valuation (May 2021). ada.cx
Announced a strategic partnership with Medallia integrating Ada's conversational AI data with Medallia's customer-experience intelligence platform (January 2026). medallia.com
Named enterprise customers include Square, Pinterest, Sky, Canva and Monday.com, per the Ada–Medallia joint announcement. medallia.com
Federal corporation 1766086-3, Ada Support Inc., Active, formed 2026-02-01 by amalgamating Ada Software Holdings Inc. and Ada Support Inc.; registered office in Toronto. ised-isde.canada.ca
Won a competitive ISED research contract, awarded through PSPC and dated Feb 27, 2026, with an original value of $843,812.50 and a term ending Sep 2, 2026. search.open.canada.ca
Ada's case studies name GoFundMe, whose Ada AI agent Ray lifted CSAT 20% and automated resolutions 28%, alongside Grab and Indigo. ada.cx
Products & Services
Company site: ada.cxProducts Ada publishes on its own site. Each card links to the page it was taken from.
Funding & Investors
Announced rounds only, newest first. Undisclosed amounts are shown as undisclosed.
Series C
May 7, 2021
US$130.0Mbetakit.comInvestors: Spark Capital, Tiger Global, Accel, Bessemer Venture Partners, FirstMark Capital, Version One Ventures, Burst Capital
Series B
Mar 19, 2020
C$63.7Mbetakit.comInvestors: Accel, Bessemer Venture Partners, FirstMark Capital, Version One Ventures, Leaders Fund, Burst Capital
Series A ($19M)
Dec 18, 2018
Undisclosedbetakit.comInvestors: FirstMark Capital, Leaders Fund, Burst Capital, Bessemer Venture Partners, Version One Ventures
Seed ($2.5M)
Jul 20, 2017
Undisclosedprnewswire.comInvestors: Bessemer Venture Partners, Version One Ventures
Total disclosed: C$63.7M + US$130.0MLatest: Series C · May 7, 2021
Partnerships
Publicly announced partnerships.
Medallia
Strategic partnership integrating Ada's AI customer-service agents and conversational data with Medallia's omnichannel CX intelligence platform (2026).
Dixa
Partnership integrating Dixa's unified agent workspace with Ada's AI Agent for AI-powered automation across the customer journey (2024).
Government & Grants
Government support actually received. Unpublished amounts are left out.
FedDev Ontario Business Scale-up and Productivity — commercialization of a phone-based AI agent
NRC IRAP — Smooch Integration (WhatsApp channel)
CanExport SMEs (delivered by NRC) — export market development
Recent News
- Feb 27, 2026Contract
Contract Details: 9203743501 — Research contracts, ADA SUPPORT INC.
Proactive-disclosure record of a competitive research contract between Innovation, Science and Economic Development Canada and Ada Support Inc., awarded by PSPC, dated Feb 27, 2026, original value $843,812.50, ending Sep 2, 2026.
People
Sourced from the company's own pages or announcements.
Mike Murchison
Co-founder & CEO
David Hariri
Co-founder & Head of R&D
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