Forma Operator
Incentive compensation management
Manages sales incentive compensation design, execution and crediting for enterprise sales organizations.
Learn moreForma.ai
AIToronto, ON
Toronto company selling an AI-driven sales performance management platform — Forma Operator, Forma Architect and Forma Prophet — for enterprise incentive compensation, territory planning and sales analytics.
Canadian innovation builds a brighter tomorrow.
About
Company site: forma.aiToronto company selling an AI-driven sales performance management platform — Forma Operator, Forma Architect and Forma Prophet — for enterprise incentive compensation, territory planning and sales analytics.
Federal corporation FORMA AI INC., registered office in Toronto, Ontario, status Active, incorporated 2016-09-15; own site footer address is 155 Queens Quay East, Suite #200, Toronto, ON M5A 0W4. forma.ai
Raised $57.8M CAD ($45M USD) in a Series B (closed April 2022, announced 17 May 2022) led by ACME Capital, with Crosslink Capital, Golden Ventures, Uncork and Xfund. betakit.com
Case studies name Autodesk, Harry Rosen and Procom as customers; Procom's case study cites more than $1M in savings from the platform. forma.ai
Acquired fellow Toronto startup SeaMonster in 2024, adding activity-based sales-incentive monitoring to its platform. forma.ai
Products & Services
Company site: forma.aiProducts Forma.ai publishes on its own site. Each card links to the page it was taken from.
Forma Architect
Territory & quota planning
Territory and quota planning software for sales organizations.
Learn moreForma Prophet
Sales planning analytics
Sales planning advisory and analytics tools built on Forma.ai's sales performance data.
Learn moreFunding & Investors
Announced rounds only, newest first. Undisclosed amounts are shown as undisclosed.
Series B
May 17, 2022
C$57.8Mbetakit.comInvestors: ACME Capital, Crosslink Capital, Gaingels, Golden Ventures, Uncork Capital, Xfund
Total disclosed: C$57.8MLatest: Series B · May 17, 2022
Recent News
- May 17, 2022Funding
Forma.ai raises $57.8 million CAD in Series B round for sales compensation platform
Toronto-based Forma.ai raised $57.8 million CAD ($45 million USD) in an all-primary Series B round led by ACME Capital, with Crosslink Capital, Gaingels, Golden Ventures, Uncork Capital and Xfund, after 400% revenue growth over the prior year.
People
Sourced from the company's own pages or announcements.
Nabeil Alazzam
CEO
Technology Focus
Company site: forma.aiTerms the company uses about its own work.
Sales performance managementIncentive compensation managementTerritory & quota planning
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